MIDEA AND MANCHESTER CITY EXTEND GLOBAL PARTNERSHIP
Manchester, 23rd May 2023 – Midea announced the extension of its global partnership with Manchester City covering both the men’s and women’s teams and expanded to include City in the Community (CITC) in 2021 – sees the partnership enter its fourth term.
Early 2020, when the first waves of the pandemic hit the world, players and fans in lockdowns, football was completely suspended, Midea asked Manchester City’s players to invite fans from all around the world to have funny challenges at home...
Based on the huge success, in 2021 we launched our second #MideaHomeChallenge. This time 7 ManCity players + 15 Midea products in line, interacting, created an engaging video which went viral among ManCity fans...
In 2022, yes, we did it again, and we leveled up again with our third #MideaHomeChallenge. This time bringing our Midea products directly into the holy ManCity players' locker room...
Probably the only thing that could distract you from a #WorldClass ManCity game is tasting a #WorldClass's players favorite recipe. Therefore, our tactic is asking ManCity's players 'What food reminds you of home?' and afterwards not only share but also prepare their favorite dishes with Social Media KOLs...
At the end of #WorldClass 20/21 season, we created an award-winning campaign hosted by Paul Dickov + Shaun Wright-Phillips invited global fans to vote for their favorite Manchester City players in 9 different categories - each category represented + sponsored by one of Midea's product categories...
#MideaWorldClassAwards 2022
In 2022, we invited Paul and Shaun again while this time not only to present but to 'deliver' the 9 different awards and Midea home appliances products. A lot of funny stories happened between the two in that Midea delivery van...
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